The Peggy Guggenheim Collection
Project
Video
Project year
2014
Client
The Solomon R. Guggenheim Foundation, Peggy Guggenheim Collection, Venice
The story of an architectural project is a complex operation, especially if it takes in a long history of the changes, layers and extensions of a building. In many cases there is the need to highlight reasoning, comparisons and relations for which words are not enough, if not supported by visual material that is suitably formulated and ordered for the message to be communicated. The studio often makes use of video montages as a medium for presenting complex projects.
An animated video presents the feasibility study for the extension of the museum complex that houses the Peggy Guggenheim Collection in Venice, retracing the history of those begun in 1979, the year Peggy Guggenheim died, and highlighting the potential of the proposed project. Drawings, renderings from digital models, photo montages and short texts mark the rhythm of the story with simple crossed fades and slow zooms, in a continuous comparison between past, present and future possibilities.