The video as a means of communicating the project is very effective if, as well as proposing an expert montage of the content, it never loses sight of the aims set at the planning stage and linked to the identification of a precise reference target. The project for the reconstruction of the Musical Comedy Theatre in Baku (Azerbaijan) can thus be described in different ways, according to the audience for whom the message is intended.
Masterplan was created as part of the preliminary planning for the international competition for reconstruction of the theatre, with the aim of illustrating the complexity of the project (linking of the spaces, functions, thoroughfares and connections) and the construction process (coordination of different skills), intended for the judging commission, which included some of the highest authorities in Azerbaijan.
Project and Building completed the staging of an exhibition space at the ‘Abitare il Tempo’ fair (Verona, October 2012), with the aim of presenting the completed project, showing in parallel the planning and construction stages and intended for an audience of those in the trade.
Only a well designed storyboard ensures the effective communication of a video and, through the recomposition of the materials in a different form, can lead to an entirely new story.