

Coordinated graphics for Viridalia
Project
Graphic project
Project year
2012-in corso
Client
Comune di Thiene and Castello Porto Colleoni di Thiene
The Castello Porto Colleoni in Thiene hosts Viridalia every year in September. This gardening exhibition market is organised in association with the Comune di Thiene, L’Associazione Pedemontana.Vi Turismo and Confcommercio mandamento of Thiene. Since 2012 the studio has fine-tuned a coordinated graphic design for producing posters, notices, postcards and brochures for the event, in collaboration with the curator Paola Thiella.
The layout has a flexibility that allows it to be adapted to the various years and retains the elements of the identity of the place that hosts the event in each format. The composition is played out on the balance between solids and spaces, between the highlighting of the floral image in the foreground and the subtle reference to the castle in the silhouette of one of its towers in the background. The colours are graded into various shades of green to focus attention on the more accentuated colour of the flower that is chosen each year as the symbol of the event.