Now more than ever the need is felt to update the entire system of craft production in Veneto, from the design of the product to its promotion.
This renewal studies the possibilities and methods of new strategies for representing and promoting different products, mainly constructed starting from the tools made available by digital graphics and based on sharing the skills and languages of sectors necessarily destined to integrate.
This led to the idea of creating innovative communicative apparatus dedicated to the presentation of company collections in the field of interior furnishings.
A web interface, with clean lines and an intuitive mechanism, presents Cignoclima’s line of heating furniture by inserting the radiant heater into a specially constructed and rendered digital scene and/or by photo inserting the radiant heater into an image uploaded by the user, who will be guided in the configuration of the scene by a series of ‘obligatory steps’ (calculation of heat output, choice of assembly type, selection of colour and accessories) through to the creation of the final image and a summary of the choices made.
The project presents different levels of reading, with languages especially studied for the reference target (general public, those in the sector, installation technicians) and is an effective tool for promoting and circulating the company’s products and know-how.